Obama’s target audience is the 10 percent of voters who told this week’s New York Times/CBS News poll that they did not feel as if they had received enough information to make an informed decision on the presidential race. I believe we have met them before. They are the men and women who get up at a town hall meeting after the candidate had just made a 20-minute opening speech about his/her plans for health care reform, and say: “What I want to know is, what are you going to do about medical costs?” My theory is that whenever they hear someone start to discuss the issues, they cover their ears and make humming noises, the way my husband does when I say it is time to take a look at our 401(k)s.
--Gail Collins
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